Yesterday I tweeted (yes, I’m that girl who cross-references her social media…bear with me, I’m making a point I swear!): “Business is a lot like love: if you’ll hold out for the clients who love you for YOU, you’re going to be much happier in the end. If they ask you to change or compare you to someone else, it was never right to begin with.”
It got a lot of response.
And I think part of why it hit such a nerve is because what we’re really looking for, both in business and in love, is people who love us for who we are. To be able to say to the world, “Love me or hate me, take me or leave….but what you need to know is that I’m just like Popeye: I am what I am. And the people who love me, will love me without fail. And the people who don’t, were never going to anyway.”
Sounds pretty good, right? But it of course immediately begs the question, “Ok, so how do you go about finding the kinds of clients who love you for YOU…just as you are?”
And trust me, I don’t pretend to have it all figured out just yet. But what I can tell you is that over the past couple of years, Justin & I have been able to find and book exactly those kinds of clients. Couples who love us for who we are and who we love & adore in return. So how did we do it?
Well…I think the answer is two-fold.
1. Take the time to actually figure out who You are & put it out there. Dating wisdom tells us that you have to know & love yourself before you can expect anyone else to. I believe the same is true in business. So we went to work. And we spent some time getting up close & personal with all the little quirks that make us….us. Things like Justin drinking orange juice with his chocolate cake, our undying need for soft pillows, even the way we do dishes together. And then we put it out there for the world to see. Because we knew that the people who loved that about us, would love it without fail. And the people who didn’t, were never going to anyway.
2. Now figure out what you want your clients to feel in virtue of hiring you. Once we figured out the first part of the puzzle, this part came pretty easy. In short, we knew we wanted couples who believe that we can take the ordinary, run of the mill moments of their lives and reveal them as UN-ordinary for the rest of the world to see. Because what we believe is that it is exactly the quirky, mundane minutiae of their day to day that makes up their whole lives. Together. We want couples who believe that no one else in this world could possibly understand who they are together the way that we do, because of who we are together first. But that we could somehow take that and show it to the rest of the world in a way that makes it clear to anyone who sees it. That this is no ordinary love. There are no ordinary moments. And some of life’s greatest love stories happen just when we think no one else is looking.
We are incredibly honored to be featured this month by WPPI, where writer Nayeli Pagaza gets into a lot more about how we find couples who love us for who we are. And how we built a business around the only thing we had to start with: us. If you would like to read more about it, you can do that by clicking HERE.
But in the mean time, I would love to know: what do you hope your clients will feel because they hired you?