***If you are a client & you are reading this, STOP reading now! :) Close the blog, walk away, do not Pass Go! :) We want you to be surprised!
One of the things that we talk about in The Guide is the J&M Wedding Experience that we create for our couples as part of our marketing (and how we would MUCH rather spend money spoiling our clients than on prints ads or bridal shows that never had the same kind of return anyway!) We do a series of gifts from the first meeting to the holidays after the wedding that we outline start to finish in The Guide. But one of the new things that we’ve added to the line up, is one that we’re super excited about not just for the wow factor, but more importantly for The Why.
In our workshops, when we’re talking about our “Why” for why we do what we do, we show this picture below of my grandparents sixty years into marriage holding a wedding picture in a silver frame of them on Day 1. We talk about how this work that we all do is such an honorable calling because by its very nature it is work that will live on long after we’re gone, and it is work that provides proof to the world that a love existed in the first place. And in respect of that honor, we have to make sure that the work that we’re creating is timeless and enduring enough to still be beautiful & relevant sixty years from now. To ensure that it is not just pretty, but that it tells a powerful story of who these two people were when they started a life together.
So that’s why the latest gift that we do is so powerful for us. If we want to be the ones to create images that will end up in a silver frame on someone’s mantel for the next sixty years….what if we were also the ones to give them the frame? So now at the end of the night at weddings, we bring with us an 8×10 Restoration Hardware silver frame and we print a wedding picture from that day on site! We’re using this very portable & easy to set up Canon printer and the whole thing takes about ten minutes to do!
And the best part is how surprised they are to already have their first wedding picture & how all of the guests and bridesmaids love it so much too! It’s tangible, remarkable, Purple Cow, and most importantly….it’s something we know that they can keep forever!
And if you are looking for some more help with your marketing & getting your name out there like wildfire, we are super excited to be partnering with Shoot Dot Edit & WPPI to bring you a webinar on July 2nd all about 10 Simple Things you can do right NOW to book more weddings! This will be completely FREE to watch and we are also going to be giving away a ton of prizes to the LIVE audience, so be sure to mark your calendars & tune in at 1pm EST. You can find all the info & get registered by going HERE!!