The truth is, there are so many things to get caught up in when you’re running a business.
The numbers game, the follower count, the who can be the busiest, the who is being featured where, the who has the fanciest travel.
There is a constant stream of posts about new bookings and new brands, pretty homes and who has the prettiest notebooks. It can feel like running a race you never signed up for… and it’s exhausting.
But here’s the thing you need to remember today… those things? They are all fleeting currency. The disappearing deposits in the savings account of this constant pursuit of MORE.
And the thing about more… is that it always makes you feel LESS.
Today I want you to keep your eyes to the horizon for the things that matter most, the things that will actually LAST. Far beyond the social media of the moment or the silly things we keep track of, remember that the work you’re creating, it might not save lives… but it PRESERVES them.
In a world where posts disappear as fast as the algorithm will bury them… we still get to be the people who say “this moment STAYS.” And our work? It will still be the thing that people hold on to 60 years into forever.
I don’t know about you, but those are the kinds of numbers I want to care about.